Do your own PR
For many small business owners, hiring a PR consultant is an expense they cannot justify. Yet getting round to doing their own PR campaign is very often an unlikely dream. Now I have discovered the answer. Paula Gardner is a life coach who has set up a group of training programmes especially for small business owners. They are very affordable and easy to follow. Paula leads by the hand in a step-by-step plan teaching you to carry out your very own campaign in a cost-effective and gratifying manner.
For further information or to buy one of Paula’s eCourses, click here; Buy eCourses online at Do Your Own PR
All Paula’s eproducts come with a 100% money back guarantee. If you do the course and the activities suggested but feel that it hasn’t made a difference to your business then they will refund your money.
This 30 day ecourse covers everything you need to take control of your own effective media relations and do your own PR campaign.
Each daily segment contains a practical task or advice which you can put into effect to start promoting your business, now. At the end of the 30 days you will have a blueprint of a campaign that you can run again and again, plus the knowledge, skills and confidence to put it into practice.
You’ll discover how to make your business attractive to the media and how to get into the press, whether it’s by writing a press release and putting it out to the relevant publications, putting yourself forward for radio interviews, holding a press lunch or putting together a TV PR campaign.
Only £180, and you’ll get our full support, advice and ideas for your own particular campaign.
Build a Cult Newsletter (15 days)
Having your own newsletter is a great (and free) way to target new customers, and build up bonds with past and potential clients. It builds trust and credibility. Paula gets between 60-70% of her business from her own newsletter (which I always read, you should sign up). It has become a regular and lucrative piece of marketing that now slots easily into her business. You don’t even have to be an amazing writer. This course is designed to get your newsletter up and running (with subscribers!) within a month, and covers both the creative and the practical side of writing newsletters. At only £99, this eCourse also provides you with support, advice and ideas for your own newsletters and how you can use them to market your business.
Writing feature articles can be a great way to publicise you and your business, enhance your image as an expert in the field, earn an extra income or just enjoy getting published as a second career or creative outlet. This ecourse covers writing and selling articles from both a creative and practical angle. By the end of the ecourse, if you do the exercises set you will:* Have identified your target publications.
* Know who you are going to contact.
* Have identified a number of possible articles for those publications and written a synopsis for them.
* Have a long term strategy of where you want your writing career to go and how you’d like to get there.
You may have sent those ideas out, and even started to receive interest or commissions.
£145.
For further information on the Write and Sell Articles and Promote Your Business Ecourse please click here.
Write Copy that Makes People Buy (15 days)
If you’ve ever laboured over writing web site copy, your company brochure or a direct sales letter or email, then this ecourse is for you. This 15 day course is a great guide to learning the art of copywriting. It shows you, step by step, how to put together sales copy that attracts and holds the reader’s attention. You’ll learn what makes your copy stand out from all the rest, and what can help a potential client or customer to take action and buy. £75.
For more information on the ecourse Write Copy that Makes People Buy click here.
Double Your Clients Through Networking (7 days)
Networking is a powerful and effective way to spread the word about your business, bringing you not only new customers and clients, but also press opportunities, practical support and possibilities you wouldn’t have dreamt of. This short sharp ecourse is a perfect introduction to networking but will also help seasoned networkers hone their skills and get the best results from their networking. For more information on this course click here.
Cold Calling Crash Course (5 days plus practical session)
The Cold Calling Crash course is designed to get you over your fears and anxieties and really learn how to use cold calling to enhance your PR and marketing activities. It consists of a combination of a short sharp ecourse plus a practical 30 minute telephone session with Paula. £99, (including a half hour telephone session with Paula Gardner).
For more info click here. How To Write a Press Release (7 days)
A powerful and effective press release is the bedrock of any successful PR campaign. This 7 day ecourse shows you how to put together your own press release, giving you many examples to guide and inspire. Personal feedback and advice is also provided, as is guidance on the essential subject of what to do with your press release when you’ve written it!click here to buy or read more about this ecourse.
Promote Your Restaurant (30 days)
If you run a restaurant, bar or even a hotel, this ecourse will show you how to promote your restaurant, attracting reviewers and customers and putting your establishment firmly on the map. If you want to get into the Where to Eat pages, local and national guidebooks, as well as increase the pure volume of people coming through the door, then this course will help you with your restaurant’s PR campaign - and ensure that it is a success.
Priced at £150, this course comes with our full support and ideas for your particular establishment. BUY NOW!
The Get Noticed Workbook
How To Dramatically Raise Your Small Business Profile in 30 Days or Less, by Paula Gardner
This does exactly what it says on the cover!
If you want to increase awareness and sales then a media campaign for your business is a must. You can choose whether to dip into this 30 day workbook, choosing activities as you go, or work your way through the exercises. The language is easy to understand, and the PR practicalities and ideas tried, tested and successful.
This also an excellent accompaniment to the Do Your Own PR ecourse.