PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online PR that needs attention as part of your business growth.

Why Online PR is so vital

Think about what happens when someone reads your name in a magazine or newspaper. Unless it’s a household phenomenon such as Crown Paints or Paris Hilton then chances are they’ve got to not only remember your name but also the web address too. I don’t know about you but I can think of countless occasions when I’ve come across a business’ name in a magazine at the dentists waiting room or a friend’s house, thought to myself “I’ll have to take a look at them I get back to the office” and promptly forgot all about it. Online PR and marketing promotion means that your name and website address is already there in front of your potential customer. All they have to do is click on it. What could be simpler than that?

It’s a Virtuous Circle
Write more articles; get mentioned on more websites and you’ll attract more people to your site. Get more people coming to your site and you’ll be more likely to appear higher in the search engines when people search under your keywords and phrases. How cool is that?

You can’t get much Cheaper than This
In the world of business promotion online PR and marketing is as cheap as it gets. No investment in designing funky brochures, no paying out for high quality and expensive stationery, or exorbitant postage charges. A quick email accompanied by the relevant documents – press release, photographs, articles etc – followed up with a phone call. All it needs is your time – a small investment for such a potentially huge return.

It’s Easy to Track
Whilst it’s hard to know who came to your site through what article and which offer, tracking online PR and marketing is easy. If you’ve access to your web statistics you should be able to see the addresses of the sites where people are coming from – and watching how those figures correspond to the efforts you are putting in. And, on that note..

You Can Also See Who’s Buying
If you’re getting a lot of click through from one particular site but no one’s buying you can take a look at why – are they clicking through on a message that doesn’t really convey what you are selling? Equally, the sites where people are coming to you and buying are the ones that need your attention. Look at ways that you can strengthen your association with and appearances on these sites through news items, articles, competitions, postings in the forums, comments in the blog etc – and also look for other similar sites where you might the same level of success.

If you’d like to work with one of our PR business coaches who can guide you through online and offline PR for your business please give us a call on 0208 504 4557.

Tawnya Sutherland is a longstanding virtual Assistant with many years experience under her belt. She has now released a fantastic 30 day course which is all you will need to get yourself set-up and started as a VA. Not only will it keep you well-organized and motivated, but you will also have the best VA toolbox available to build, maintain and grow your business in just 30 days.Plus you will have the expertise of Tawnya Sutherland, a Veteran Virtual Assistant, to help guide and keep you on the straight and narrow, along the way! Click here for further information & to sign up today: Virtual Assistant Course - Get Started todayThe course presently costs $495 or £250 (It is worth over $1500). When you consider how much you will be earning as a Virtual Assistant, this course will have paid for itself within a week of you working full-time. Or compare it to the cost of a year at college or university this wouldn’t even cover the cost of your study books, nevermind the annual fees (min $2000/£1200).

Click here for further information & to sign up today: Virtual Assistant Course - Get Started today

Michael Faraday once said, “The five essential entrepreneurial skills for success are concentration, discrimination, organisation, innovation and communication.”

Organisation is a pillar in success. Without organisation one cannot work, create a successful career or think strategically. Organisation in the workplace is seen as unimportant – as long as you can find the papers, eventually, what does it matter? Well, honestly, it does. Without being organised at work you are at the risk of:

• losing precious time
• not being able to keep track of documents
• spending more time on tasks than originally intended

Working at home is no different. You need to have your desk organised and have impeccable time management skills. You need to be professional and always, but always on time. This will increase your productivity in the office and help you with getting the right things done. Being more productive is not difficult once you have organised your workplace, whether it is at home or in an office.

When working from home, you must have a room for yourself where no one else enters. This is paramount to working from home and personal productivity as you need everything to be organised in your way and for nothing to get lost (or maybe eaten by a toddler!) – in short, a guarantee that anything that you leave in a certain place will be there when you are back the next morning. Among the best things you can do for your personal productivity is to ensure you have online organisation system and a filing system to help you stay focused on the task at hand and stop you from drifting into various other things that can crop up when you are working at home. You must also remember to organise your time properly – too much work and no play can not only ruin your personal relationships, but will impact on your work performance after a while.

All in all, remember why you are doing this – with the proper organisation, you can spend that extra time with your family that you wanted. Just remember, being organised takes less work than the other option – wasted time.

Making travel arrangements can be time consuming and laborious. Making arrangements for travel can be accomplished very easily over the Internet today. There are some tremendous advantages for making your travel arrangements online. Some of these advantages are:

• Online travel agents can make multiple types of travel arrangements instantly.
• No time clock: You can make arrangements twenty four hours a day over the Internet.
• All the correspondence related to the booking can be handled on one web site.
• They can shop all the available travel options instantly and get the best possible rate.
• It is possible for online agencies to utilize auction methods to acquire and save you money.

These are just a few of the advantages to making your travel arrangements online. Before you start your online travel arrangements, you should write down some of the information you will need to have available. Some of this information is:
• Name
• Date of Birth
• Social Security Number
• Drivers license number
• Passport ID number
• Telephone number
• Address
• Where you are traveling from and to.
• Credit card numbers

If you have this vital information ready it will help you make your travel arrangements quickly and easily. If you are making travel arrangements to Glasgow, then you may consider the Hotel Du Vin at One Devonshire Gardens, Glasgowwhich is a beautiful boutique hotel in the Mr & Mrs Smith chain. Mr & Mrs Smith hotels can be found across England and another of my favourites is the High Road House, LondonMaking travel arrangements online allows you more options than with a normal travel agent. One of them is the possibility of virtual tours of the hotel you might stay at. Making travel arrangements online is quick, easy, and convenient.

Make your travel arrangements today.

Dressing for working from home - does putting a suit on help motivation or could I work in my pyjamas? If you work from home the debate of whether getting dressed for work in a home business or staying in comfortable clothes like your pyjamas is on your mind.

Working from home affords you a sense of freedom, in allowing you to do what you want, when you want to and how you want to. This includes being afforded the luxury of wearing whatever you want. There are no hassles of deciding what to wear. You don’t need to worry about make-up or making sure, if you are a man, that you are cleanly shaved. The question is: is this the right route to go? When asked, most people who work from home find that they miss deadlines, cannot focus and accomplish less. This contributes from the fact that they do not feel professional or under any sort of pressure. Working in your pyjamas might be comfortable but the frame of mind you are putting yourself in is not self-sustaining to a successful working in home atmosphere.

Dressing for work gives you the impression that you are a more professional candidate. It gives you the confidence and motivation to carry on in your work. Most people, who work from home, readily testify that dressing up for work at home can have a number of benefits. The benefits range from personal productivity, time management and business productivity. When you dress for work, you are giving yourself two personas. The professional at home and the home-maker. Being able to slip into these two roles will become easier once you set a schedule for yourself. When you are in your clothes for work, you will be able to focus on work because your clothes will reflect how you feel.

Leave the pyjamas for bed, the jeans for movies and dress up for work: you are worth it and so is your business.

There was a time when life was simple. With the ever increasing demands on our daily lives, complex is now the new simple. It is because of this complexity that we need someone to guide us through the wilderness of life. A life coach is a modern version of a guardian angel, someone who helps you cope with the demands of life. A life coach will help your organize your life, maintain a balance between work and home or facilitate a strained relationship. You should hire a life coach for the following reasons if you want to: 

• solve a financial problem
• achieve a enhanced balance between work and your home life
• increase your efficiency and effectiveness
• developing self-confidence or self-worth
• develop your career
• achieve more out of life
• set realistic goals
• increase the pleasure and excitement in your life 

 If you have answered yes to one or more of the above, then you should find a life coach. Using or hiring a life coach is paramount to leading a successful and structured life. The benefits of hiring an online life coach or either a personal life coach that can have face-to-face meetings with you will be well worth the money spent.  A few of the benefits from gaining a life coach is having a sense of clarity when viewing where your life is at the moment, and where to move to from there. You will have a personal consultant with the expertise to help you with your particular problem, depending on their field of expertise. You will constantly have support when you fall into a problem or when you need to execute something. Your life will be filled with a sense of joy and energy. A personal life coach will help you organize your life and better manage your time. In a world where so much is happening, can you afford not to be without a life coach? As J.P. Morgan once said, ‘You can’t pick cherries with your back to the tree’.

This is my first time blogging so I’ll use it to tell you a little bit about me. I am Virtual Assistant; I carry out various administrative duties on behalf of small business people from the comfort of my own home.

There are loads of benefits to this job such as choosing your own hours, being around for your family and taking on as much or as little work as you feel capable of.

I have set up this site as a gateway to potential clients and also to provide information to people who would like to become Virtual Assistant’s themselves.