
Store Searchsearch Title, ISBN and Author

Humor in the Advertising Business: Theory, Practice, and Wit
by Fred K. Beard
Estimated delivery
6-11 business days
Format
Paperback
Condition
Brand New
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Publisher Description
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Details
ISBN 0742554260
ISBN-13 9780742554269
Title Humor in the Advertising Business: Theory, Practice, and Wit
Author Fred K. Beard Format Paperback Year 2007 Pages 205 Publisher Rowman & Littlefield Publishers Dimensions160mm x 14mm x 226mm
Customers who bought this also purchased
View more recommendations

Humor in Advertising: A Comprehensive Analysis

The Erotic History of Advertising
Similar:9780742554269 Similar:9781591026723 Similar:9780714526157 Similar:9780394729039 Similar:9780123725646 Similar:9780765616135 Similar:9780471789765 Similar:9780742554269 Similar:9781591020851
About Us
The Nile is the ideal place for all your reading needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock titles - you're bound to find the book you want, at a price you'll love! And better yet, we're based in here in Australia – providing you with all the convenience and safety of dealing with a local company. More about us...
Shipping & Delivery Times
Shipping costs $6.50 for all deliveries made within Australia. Orders for multiple books can be combined into the one shipping cost. Please note that you may need to request an invoice in order for us to manually combine your order.
This item will be delivered to any Australian address within 6-11 working days from ordering. Deliveries are made by either Auspost or Courier. As this title ships from our overseas warehouse, we are unable to deliver faster than stated.
Returns
If you wish to return an item, please consult our Returns Policy as below:
Please ensure that you contact Customer Services and request a Returns Authorisation before you send the order back to us. Returns which are not prearranged cannot be accepted.
If you wish to request a return, please ensure you contact us within 10 business days of delivery.
After the return has been authorised, the returned goods must be postmarked within 4 business days.
Returns must be in resellable condition.
Any returns are shipped at the customer's risk. The Nile does not take responsibility for items which are lost or damaged in transit.
Accepted returns will be refunded by the method by which you paid.
Please note that a restocking fee applies to all returns. The fee is 20% of the purchase price ($10 maximum).
Additional Questions
If you have any questions please feel free to consult our FAQ or Contact Us.

TheNile_Item_ID:5787917;
Author:FredKBeard
Categories
The Arts
Biography & True Stories
Children's & Young Adult
Computing & IT
Earth Sciences & Geography
Finance, Econ, Business & Mgt
English Language Teaching ELT
Fiction
Health & Personal Development
Humanities
Language
Law
Lifestyle, Sport & Leisure
Literature
Mathematics & Science
Medicine
Reference
Society & Social Sciences
Tech, Engineering, Agriculture
Other items
Newsletter
Sign up to our newsletter to hear about
new book releases and our latest offers.
General Interest