Public Relations Writing By Thomas H. Bivins (2007, … :: $45.00

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Title: Public Relations Writing: The Essentials of Style and FormatEdition: 6 International Edition in Soft Cover format.Condition: Brand NewAll pages are written in English.International Edition ISBN:0071101837 (ISBN and Cover are different from the U.S. Edition)Other:
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studies and exercises.

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Public Relations: Strategies And Tactics New :: $143.97

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Public Relations: Strategies and Tactics
by Dennis L. Wilcox, Glen T. Cameron

Estimated delivery
6-11 business days

Format
Paperback

Condition
Brand New

Comprehensive and current, "Public Relations: Strategies and Tactics, Ninth Edition" helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. "Public Relations: Strategies and Tactics "combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.

Publisher Description

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's "Public Relations: Strategies and Tactics "offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, "Public Relations: Strategies and Tactics, Ninth Edition" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. "Public Relations: Strategies and Tactics "combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

Details

ISBN 020562622X
ISBN-13 9780205626229
Title Public Relations: Strategies and Tactics
Author Dennis L. Wilcox, Glen T. Cameron Format Paperback Year 2009 Pages 612 Edition 9th Publisher Allyn & Bacon Dimensions201mm x 30mm x 251mm

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