A Cutting Edge Focus on Social Media for Business is top of every aspiring PR professional's to-do list this year, but while the abrupt paradigm shifts in customer and media engagement driven by Web 2.0, are foremost on our minds, it is obvious that no matter how much some things change, they remain the same.
Social media; be it Twitter, Youtube, Facebook or a blog, is simply another set of tools in the marketing toolbox, while marketing itself is simply the “consistent application of common sense.”
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